Foundations of Digital Marketing: eCommerce

Grades: 9 - 12

Equip high school students with the fundamental principles and skills necessary for a career in digital marketing. Foundations of Digital Marketing: eCommerce introduces students to the strategies and tools behind successful online marketing—from creating websites and running email campaigns to managing social media and understanding cybersecurity. With a strong emphasis on hands-on learning and portfolio development, this course prepares students to excel in digital marketing opportunities confidently.

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Program Details

Foundations is an innovative series of titles designed for high school students, each covering a specific area of the digital world. These key features of every Foundations program bring skills to life:

Clear instruction and active learning: Students thrive in their learning when presented with well-deﬁned goals, explicit instruction, relevant examples, hands-on activities, and project-based learning.
Timely and relevant coverage: Content aligns with the latest industry practices, preparing students for future careers.
Complete teacher support: Educators prepare efficiently with a print teacher’s edition, lesson plans, lesson guides, and pre-built assessments.
Flexible delivery: Students benefit from a hardbound textbook or use the digital resources complete with an eBook, an adaptive SmartBook®, assessment, videos, and more.

Students using Foundations of Digital Marketing: eCommerce will:

Explore practical marketing skills, including blogging and multimedia content creation.
Create and publish websites, design infographics, and produce videos and animations to support digital branding.
Utilize real-world tools such as Canva and Google Sites.
Learn to plan and execute effective marketing strategies, design user-friendly sites, and evaluate cybersecurity basics.
Build a portfolio of professional-quality marketing and web projects that demonstrate their skills and creativity.

Sample Chapter

1. E-commerce and Cybersecurity

E-commerce
Online Transactions
Information Security
Personal and Computer Security
Digital Footprint and Internet Security

2. Web Design Essentials

Design Your Website
Publish Your Website
Introduction to Infographic Design
Creating Custom Infographics

3. Advanced Multimedia

Video Shooting
Video Editing
Visual Effects
The Final Touch
3D Animation

4. Digital Marketer

Plan Your Marketing Strategy
Email Marketing Campaign
A Brand Blog
Create Blog Content
Blogging and Social Media
Social Media Audit

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